This combination makes SNADA Indonesia 2026 not only offers an experience of enjoying music, but also a way to bring the wealth of East Indonesia closer to the community.
"Music has the power to connect people beyond language, culture, age, and distance. Through music, we can create a shared experience, bring together different perspectives, and turn individual voices into a collective movement. This is the spirit we bring through SNADA Indonesia 2026 - using music to introduce the story of East Indonesia, building connections, and creating an impact that can be felt far beyond the stage," said Bernard Permadi, Founder-CEO OPPAL & SNADA Indonesia.
"Voices and Tones from Eastern Indonesia" is an effort to introduce the diversity of Indonesia through a medium close to various generations.
Music was chosen as a meeting space because it can be enjoyed without age or background limits. Through performances that combine music and performance art elements, the audience is invited not only to enjoy the songs, but also to see East Indonesia from the perspective of culture, nature, creativity, and the stories of its people.
This spirit also makes SNADA Indonesia 2026 carry a broader mission. Behind the stage of the performance, the organizers also carry out social initiatives for children and schools in the 3T area.
This year, Elar, Manggarai, East Nusa Tenggara, is one of the areas that has received attention. OPPAL previously visited the area on July 28 and provided direct assistance to schools in the area.
This agenda also shows how a music performance can be built through collaboration between various parties. Antara Suara is present as an official organizing partner who also supports the development of the concept of the performance, including incorporating elements of the wealth of the Nusantara culture into the concert experience.
"For us, this is not just about presenting a concert, but also how to bring the richness of East Indonesia closer to the audience through a tangible experience. Through a combination of music, stories, atmosphere, and cultural elements, we want to invite the audience to enjoy the show while getting to know Indonesia from a broader perspective," said Andri Verraning Ayu, CEO of Antara Suara.
Collaboration also comes from Sucor Sekuritas and OPPAL which connects the capital market world with the creative industry. Through this collaboration, education on literacy and financial inclusion is brought to a space closer to the younger generation.
"Through SNADA Indonesia 2026, Sucor Sekuritas brings capital market education and access closer to the younger generation in a relevant and inclusive way. Financial literacy needs to be present in spaces close to the younger generation, so that the capital market is not only understood as an investment instrument, but also becomes part of their journey in building a financial future".
Meanwhile, BCA provides a special program for myBCA users who want to watch SNADA Indonesia 2026. Prospective viewers can get a 10 percent discount for ticket purchases through the Lifestyle Feature in the myBCA application, which applies to various ticket categories ranging from VIP to Festival.
ANTAM also carries a message about Indonesian Pride through the values of legacy, inclusivity, and valuable. ANTAM's presence at this event is part of an effort to connect the spirit of diversity with an awareness of preparing for the future in a sustainable manner.
On the other hand, JNE Express is present as an Official Logistics Partner to support the operational needs of the event while strengthening connectivity in the music ecosystem and creative economy.
"For us, logistics is not only about ensuring that the needs reach the destination, but also connecting various elements to create a meaningful experience. Through reliable distribution support, we want to support the spirit of Music Connects People and Creates Impacts and convey the message and harmony of East Indonesia to audiences throughout Indonesia".
The series of collaborations is part of the spirit of "Harmonious Together" carried by SNADA Indonesia 2026. This spirit not only talks about harmony in music, but also how various parties with different backgrounds can contribute to presenting a more meaningful cultural experience.
SNADA Indonesia 2026 will be a meeting space for music, art, culture, and stories of East Indonesia. Through the collaboration of musicians across generations, orchestras, performing arts, and various cultural elements, the audience is invited to enjoy Indonesia from a broader perspective.
The main performance of this event with the theme "Voices and Tones from East Indonesia" will take place on Saturday, October 10, 2026 at Istora Senayan, Jakarta.
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